BoSacks Speaks Out: In the intricate 100-year-old dance of media and advertising,
BoSacks Speaks Out: In the intricate 100-year-old dance of media and advertising, a baffling trend has continued for a decade or more that puzzles eve...
In the wild West of the internet, two gunslingers roam Sheriff Law Enforcement and Big Data Bill, the corporate data collector.
In the wild West of the internet, two gunslingers roam Sheriff Law Enforcement and Big Data Bill, the corporate data collector.
BoSacks Speaks Out: Niche Conference 2024 Review and Notes
2024 could be the year we either all hold hands and skip towards a media utopia, or, perhaps, we trip over our shoelaces in a hilarious scramble for...
BoSacks Speaks Out: Ode to the Glorious, Slightly Musty Tome:
The world seems closer now to finally going full digital goldfish, flitting from one shiny hyperlink to the next.
Bo Sacks Interview Q & A with Mike Gillen/EVP, Comag Marketing Group
Cover Rocket is a data-driven software solution to help circulators, art directors, designers and editors create covers that resonate with readers, in...
BoSacks Speaks Out: Printed magazines are often falsely maligned as relics of the past
Print magazines have many advantages that make them resilient, relevant, and valuable in the modern world.
BoSacks Speaks Out: A Toast to Turning the Page: A New Year's Message for the Magazine Industry
The thirst for something tangible, something that lingers beyond the glow of a screen, has only grown stronger.
BoSacks Readers Speak Out: On Subscription Cannibalization, Magazines Gone and Bob Hoffman
It can’t be stressed enough: Getting paid more for what we do – by the consumer – is of strategic importance to publishers, especially as costs contin...
Short State of the Publishing Union
While the media industry is still facing a range of unique challenges in the years ahead, including shifts in advertising markets, pressure on consume...
BoSacks Speaks Out: IAB, Ad agencies and the Ad intrusion into our children’s lives
BoSacks Speaks Out: First off let me state the obvious and get that out of the way – Apple is a for profit business. They are not philanthropists, and...
