BoSacks Speaks Out: When Marketing Stops Persuading and Starts Predating
Gord Hotchkiss opens with a gut punch: “I hate marketing.” That is not a clever hook. It is a verdict from someone who spent forty years inside the ma...
BoSacks Speaks Out: The Fatal Flaw in AI Journalism Ethics, Voluntary Compliance in an Age of Incurable Greed
Let’s start with the good news: The Society of Professional Journalists finally admits their ethics code needs a tune-up for the AI era. Bravo. The re...
BoSacks Speaks Out: A Thanksgiving Toast, A Little Travel Gossip, and How We Got Here
I am not a fan of performative gratitude, posting something on social media one day a year and returning to doomscrolling by Friday. What matters is d...
BoSacks Speaks Out: Google’s Quiet Coup: The AI Sales Clerk and the Death of Browsing
Google is no longer a search engine. It’s no longer just an ad platform. It’s becoming something far more disruptive: an AI-powered universal sales cl...
BoSacks Speaks Out: Big Brother Wears a Hoodie
Let’s quit pretending. Orwell pictured a boot on your neck. Ours shows up in a hoodie, smiles, and asks you to agree to the Terms of Service. The surv...
BoSacks Speaks Out: The Vanishing Memory of America’s Newspapers
The archives of America’s local newspapers, the photographs, the negatives, the visual heartbeat of our communities, are disappearing. Fast.
The Magazine Gimmick Book That Sold Print: Lessons for 2025
I sorted the best into 12 loose-leaf binders for the Sales team. Each page was a tactile pitch, a physical idea. We called it "The Gimmick Book." It d...
BoSacks Speaks Out: How to Annoy Fans and Influence... Absolutely No One
I am a magazine guy, ink in the veins, saddle-stitched soul, and a mark-up for every occasion. I know my way around marketing. Political marketing, ho...
BoSacks Speaks Out: Super Users Are Not a Discovery, They’re the Job Description
Let’s skip the pleasantries. If you’re just now “discovering” super users, you’re not late, you’re lost. The quote from the article, “We started calli...
BoSacks Speaks Out: The Bots Are Winning, Publishers Are Letting Them
We’re living in a paradox so rich it could headline its own satire column. Publishers preach the sanctity of intellectual property, sacred, inviolable...
