BoSacks Speaks Out: Trust Is Not a New Business Model. It Was Always the Business Model
I had to laugh when I saw the latest wave of media think pieces breathlessly announcing that trust is now the key to publishing success. Now? After al...
BoSacks Speaks Out: The Byline Was Never Supposed to Belong to a Machine
A byline is not decorative typography floating above a story. It is identity. It is reputation earned one deadline at a time. I
BoSacks Speaks Out: Newspapers Are Finally Learning What Magazines Always Knew
A newspaper discovering, with great ceremony, what magazines figured out before most of today’s newsroom executives were born.
BoSacks Speaks Out: The Money Has Moved and B2B Magazines Must Move With It
The latest IAB and PwC Internet Advertising Revenue Report shows U.S. digital advertising revenue at 294.6 billion dollars in 2025.
BoSacks Speaks Out: Magazines Are About to Learn the Same Lesson Newspapers Just Paid For
Publishing’s oldest delusion is believing the other guy is standing on the tracks while we’re somehow floating above them. Spoiler: we’re all on the s...
BoSacks Speaks Out: A Month of Hard Truths, Clear Eyes, and Real Reasons to Believe in Magazines
more times than disco, and yet here we are. Still publishing. Still creating. Still reaching readers. Still producing work that matters. If any sector...
BoSacks Speaks Out: Magazine Readership Is Not Broken. Our Measurement Is.
This is not nostalgia. This is behavior. And once you accept that, you have to ask the question our industry keeps dodging. If print works for books,...
BoSacks Speaks Out: Fewer, Better, Smarter… and Finally Profitable
Professor Samir Husni and I have been pounding this drum for so long that I assumed the drum would give out before the industry did. Quality over quan...
BoSacks Speaks Out: The Washington Post and the Death of a Morning Ritual
Here is the truth, stated plainly. I still trust the Times a mostly liberal paper. I still trust the Journal a mostly conservative paper. I no longer...
BoSacks Speaks Out: The Rest of the World Does Not Worship at the Altar of Returns
For decades, one of Bo’s deepest industrial frustrations, and one of the magazine business’s great unspoken truths, is that we normalized waste and th...
