BoSacks Speaks Out: When Advertising Became Something We Pay to Avoid
Think about it. Millions of people pay extra for streaming services without commercials. They install ad blockers on their browsers. They skip, mute,...
BoSacks Speaks Out: AI, Publishing, and the Last One Percent
AI has entered our business at full speed. It writes summaries, drafts headlines, generates images, builds newsletters, mines archives, translates cop...
BoSacks Speaks Out: Why So Much AI? Because It Is Already in the Room
I received a note from one of my oldest long-time readers, a man who still works in the industry and has been paying attention for a very long time. I...
BoSacks Speaks Out: Perhaps The Children of the Algorithm Want Something Different
premium-priced print magazines for Gen Z, I might have questioned whether they had spent too much time staring at their screens.
BoSacks Speaks Out: When the Newsroom Is the Target
There, amid the rubble and uncertainty, journalists continue to do what generations of reporters have always done: show up, bear witness, and tell the...
BoSacks Speaks Out: When Loyalty Becomes Leverage
For years I have been warning that the greatest threat from the digital economy was not technology itself. It was surveillance.
BoSacks Speaks Out: When 6.5 Million Wasn't Enough
The recent New York Times story about Glamour magazine is not really about Glamour. It is about what happens when a media brand loses clarity about it...
BoSacks Speaks Out: The Future Has Been “Just Beginning” for a Very Long Time
“New methods of delivery, technologies and delivery substrates will continue to emerge. But none of that will mean a hill of beans if you don’t have t...
BoSacks Speaks Out: Trust Is Not a New Business Model. It Was Always the Business Model
I had to laugh when I saw the latest wave of media think pieces breathlessly announcing that trust is now the key to publishing success. Now? After al...
BoSacks Speaks Out: The Byline Was Never Supposed to Belong to a Machine
A byline is not decorative typography floating above a story. It is identity. It is reputation earned one deadline at a time. I
